Yesica Murillo

Biography

Founder & CEO, PA Media Marketing

Marketing Director & Strategist for Lawyers and Doctors | Visionary Leader in Legal & Medical Marketing

Yesica Murillo is a Peruvian-born entrepreneur, Marketing Director, and strategist who has established herself as one of the leading voices in legal and medical marketing in the United States. With nearly three decades of experience, she has built a career defined by vision, resilience, and the ability to turn challenges into opportunities for growth and leadership.

Her story began in 2005, when she immigrated to the U.S. with the determination to build a better future for her daughters. Alone, without fluent English, and facing cultural and social barriers, Yesica relied on her determination, sales talent, and ability to deeply understand the Hispanic market. Her skills quickly earned her recognition at top media corporations such as Mundo Hispánico, iHeartMedia, and Univisión, where she mastered the art of advertising, strategic communication, and multicultural marketing.

In 2014, she took the bold step of founding PA Media Marketing, an agency dedicated to elevating the visibility and reputation of law firms, doctors, and medical practices. Through her leadership, the agency has become a trusted partner for professionals seeking growth in the highly competitive U.S. market. Her expertise lies in building strategies that integrate brand positioning, digital campaigns, community outreach, SEO/SEM, and public relations, always with measurable results and long-term vision.

As a Marketing Director and strategist, Yesica has led hundreds of successful campaigns, helping her clients expand from local recognition to national authority. Many of the law firms and medical centers she has guided started from scratch and are now well-established names in their industries. Her ability to merge business strategy, cultural insight, and creative execution has positioned her as a key figure for professionals who want to grow not only in the U.S. but also across Latin America.

Beyond running her agency, Yesica is a mentor, speaker, and advocate for multicultural marketing, often sharing her knowledge on how professionals can authentically connect with diverse communities while building strong, sustainable brands. Her leadership reflects a commitment not only to business success but also to representation, empowerment, and breaking barriers for Hispanic entrepreneurs in the U.S.

Today, PA Media Marketing is recognized as a powerhouse of results, trust, and vision—driving growth for clients across Atlanta, Houston, Miami, and beyond. Under Yesica’s leadership, the agency continues to expand its footprint nationwide, building bridges between cultures and industries while setting new standards in legal and medical marketing